Today, women of color are grossly underrepresented in most, if not all, professions requiring prolonged training and formal qualifications. We want to change this statistic. No age is too early to begin career awareness, development, and exploration in children and young adults. These experiences must be accompanied by opportunities to express individual thoughts and beliefs as they develop. Magic cultivates career aspirations by appealing to girls of color from a young age and continuously providing materials, support, and avenues for expression through young adulthood.
We believe that girls of color are in dire need of more directly relatable role models – role models that have their same hair, skin, facial features, and body types. It is our hope that the Magic MakeHERs product line will provide much-needed support for girls of color, and ultimately create a community of curiosity, inspiration, and empowerment for our customers.
The Starter Box.
The Starter Box will include: (1) a “directly relatable” doll (these dolls will have the same range of skin colors and textured, natural hair as the girls who will be playing with them); (2) one casual doll outfit; (3) an introductory book about Career Paths; (4) an introductory book about self-image; and (5) one set of collectible Magic role model cards (a series of trading-card style profiles highlighting the careers of successful women of color).
The Career Boxes.
Next are the Career Boxes. Each Career Box will be themed according to different career paths (i.e., Choreographer Magic, Sculptor Magic, or Doctor Magic). The Career Box components will include: (1) a career-themed doll outfit; (2) a career-themed book with women of color as protagonists; (3) a self-image-themed book (i.e., a book about loving one’s skin color); (4) one set of collectible role model cards aligned with the career theme, and optionally, (5) an interactive activity set that allows the customer to “practice” the career (i.e., a child-sized stethoscope and doctor’s kit for Doctor Magic).
The Share the Magic Program.
Finally, we will maximize access to the promise of our products through our “Share the Magic Program” under our “Purchase-4-Purpose” model: for every 4 purchases of a Magic MakeHER box, we will provide a free Magic MakeHER to another girl in need.